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Ajmer Road, Jaipur 302020
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The IGBC rating Mahindra projects carry is meaningful. Their water conservation systems actually work — rooftop rainwater harvesting is operational in Phase 1 and residents report their water bill is noticeably lower vs comparable societies. Sustainability that translates to actual savings is a selling point.
I've been watching Ajmer Road prices for 3 years. Mahindra Aura has appreciated about 22% since Phase 1 launch prices. That's better than the Jaipur residential average of 12-15% in the same period. Brand premium translates to better appreciation.