G Square PrestigeReviews & Ratings — Chennai, Tamil Nadu
East Coast Road, Kovalam, Kanathur-Reddykuppam, Chennai 603112
₹40.15 L – ₹1.32 Cr
Vignesh Arjunan 1.1k views 4 comments
Construction Status Unknown
Chennai
Chennai city image
About G Square Prestige
G Square Prestige at Kovalam on ECR is one of their most prime-location launches – right on the East Coast Road, 3 minutes from Kovalam Beach, 6 minutes from Siruseri IT Park. RERA: TN/01/Layout/0122/2022. Ready to construct.
The project: 250 residential plots + 14 commercial plots across 12.75 acres. Pricing: ₹3,650/sqft onwards.
Plot sizes start from 1,100 sqft. So the entry price: 1,100 × ₹3,650 = ₹40.15L. Larger plots (2,000-3,500 sqft) would be ₹73L to ₹1.28 Cr.
ECR Kovalam is a completely different positioning from G Square's GST Road or OMR projects. This is beach-adjacent premium. Kovalam beach is a popular weekend destination even for Chennaites. The stretch from Kovalam to Thiruvanmiyur on ECR has seen massive commercial development – restaurants, resorts, hotels.
The Siruseri ELCOT adjacency gives it an employment anchor. ELCOT companies (HCL, Cognizant etc.) employees who want to live near the sea – this project serves exactly that aspiration.
Commercial plot angle: 14 commercial plots in a beach-facing project could be very interesting for hospitality use (homestay, Airbnb, cafe). ECR short-term rentals command ₹3,000-5,000/night during weekends and season. Worth looking at if you want a hospitality investment.
What I want to verify: Is the CRZ (Coastal Regulation Zone) distance from the sea applicable here? Kovalam is on ECR which is close to the coast. Any construction within 500m of HTL (High Tide Line) needs CRZ clearance. The RERA registration suggests G Square has cleared this, but worth confirming specifically.
Construction Updates
Price History
Listed price: ₹40.15 L – ₹1.32 Cr. Help the community by logging the actual price per sq ft.
CRZ question is important and well-asked. The Kovalam-ECR stretch technically has a CRZ boundary. However, plots east of ECR (between ECR and sea) face stricter CRZ-II/III restrictions. Plots west of ECR (the road separates the plots from the water in most locations) are generally in CRZ-II zone where regulated residential construction is permitted with specific setbacks. Since G Square has RERA registration (TN/01/Layout/0122/2022) and the project is on the western side of ECR based on the address, the CRZ clearance is likely obtained. But ask G Square specifically: (1) which CRZ zone does this fall in, (2) what is the permitted floor height, (3) any restrictions on rooftop structures. These matter for actual construction.
S
@saravananmuthu
I visited the site last monsoon – the Kovalam stretch on ECR does take on a beautiful quality during rain. The plots face reasonable road access and the G Square development appears to be on good ground (not the marshy low-lying coastal stretches that exist further south toward Kelambakkam ECR belt). The infrastructure (blacktop roads, drainage, compound wall) was complete on the section I saw. Ready to construct status is genuine. One thing to check: sea-facing plots in the ECR zone tend to see higher salt content in the air which accelerates corrosion on steel and certain paints. If you build, use marine-grade or coastal construction specifications.
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@kowsalyaravi
The commercial plot opportunity is real. My cousin has a beach homestay in Kovalam and on weekends during Pongal, Diwali, and New Year she gets fully booked at ₹4,500-5,000/night for a 3-bedroom villa. Annual gross revenue exceeds ₹8L from 35-40 occupied weekends/holidays per year. A commercial plot on ECR Kovalam at ₹3,650/sqft to build a 5-room homestay (construction cost ~₹60L) could yield ₹10-15L/year gross. Airbnb hosts from Kovalam regularly appear in Tamil Nadu's top-earning host lists. The ECR hospitality micro-economy is real.
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@chelladuraimani
For residential use, the question is who buys beach-adjacent plots as primary residence. My observation from similar ECR projects: 60-70% buyers are second-home/investment buyers, not primary residence. The weekend commute from central Chennai to Kovalam is 45-60 minutes via ECR which is manageable. But daily commute from Kovalam to, say, Anna Nagar would be 90 minutes each way – impractical. This project targets people who can afford a second home or people who genuinely work near ECR/Siruseri/Perungudi OMR area. At ₹40L entry point for the smallest plots, it's accessible enough to consider as a second home investment.
